Why is Active8 Lotion Yellow?

Active8 lotion gets its rich golden color from star ingredient CoenzymeQ10 (CoQ10). CoQ10 is naturally dark orange and will color skincare products pale yellow to orange depending on how much is used in the product. We use 1% CoQ10 in Active8 lotion. If you've used a white CoQ10 product from another brand, there's probably only a trace amount of CoQ10 in the product.